In his book "Hacking Marketing", Scott Brinker points out how more and more software is built for the sake of marketing purposes.
And he’s right. Marketing automation, cross-platform tools, online event triggering, A/Z testing, dynamic automated CRMs, chatbots and big data… All these are designed to develop better insights about your customers and to save tons of work for any marketing team.
Indeed, a modern marketer is a digital professional and most of these online tools were built by marketers who saw opportunities to improve existing and outdated processes. Marketers often see huge business potential behind any technology and will quickly adopt those technologies for the sake of their consumers and businesses.
Marketers use VR to build virtual stores, saving millions on building brick and mortar stores. Marketers automate campaigns to treat every user according to their individual needs and wants. Marketers build tools to share appropriate consumer messaging to social media. Marketers invent machine learning algorithms to predict which users are the most likely to become paying customers.
Marketers build a lot of tools. And a lot of marketing tools bear fruit.
Rails Reactor is happy to help build tools to expand the possibilities of
a modern marketer. Here’re some examples...
If you’re familiar with the experience of delivering innovative software
and have a great idea for a next step marketing automation tool
which will make the lives of millions of marketers brighter,